Why treating buying committees as database records is the single biggest reason B2B campaigns underperform.
Achieving a 15x Pipeline ROI with Precision Targeting.
How AIMS drove $2.1M in qualified pipeline in just 3 months for a midmarket ITSM vendor.
Leveraging B2C Marketing Best Practices in B2B Marketing
Here’s a confession that’s going to make some B2B marketers uncomfortable: 50% of buyers are more likely to purchase if they feel an emotional connection with your brand. And that stat isn’t just for B2C anymore. It applies equally to B2B buyers who are also human beings making purchasing decisions.
Mobile Device Management (MDM) Platform
How Precision Targeting and Buying Committee Intelligence Delivered a 15.7x Pipeline ROI