How Precision Targeting and Buying Committee Intelligence Delivered a 15.7x Pipeline ROI
15.7x
Pipeline ROI
33%
Sales Productivity Increase
8.5K
Net-New
Sneak peek
Breaking into new markets is one challenge. Identifying the right decision-makers within complex enterprise buying committees is another.
A leading Mobile Device Management (MDM) platform partnered with AIMS to expand across North America, EMEA, and APAC. Using company-level audience intelligence, buying committee mapping, and persona-driven outreach, the campaign identified 12,000 target enterprises and 38,000 decision-makers across key IT leadership functions.
The result? 8,500 qualified leads, a 38% increase in sales productivity, 33% of leads sourced from new expansion markets, and $3.2M in pipeline generated from a $204K investment, delivering a remarkable 15.7x ROI.