How AIMS Generated 142 New Pipeline Opportunities and a 21.8x ROI Through Behavioral Intelligence and Precision Targeting
21.8x
Potential ROI
142
New Pipeline Logos
9.8K
Total Leads
Sneak peek
A vulnerability management SaaS provider needed to break through a competitive market and connect with buying committees across tech, SaaS, and fintech organizations. The challenge was identifying and engaging Security Directors, DevOps Leads, and Infrastructure Managers at high-growth companies before competitors did.
AIMS deployed a multi-layer targeting strategy powered by intent signals, behavioral intelligence, and content-to-contact attribution. By identifying 15,000 target companies and mapping 45,000 decision-makers, the campaign prioritized high-intent prospects actively researching vulnerability management and patch automation solutions.
The result? 9,800 qualified leads, 142 new pipeline opportunities, a 24% outbound email open rate, and an estimated $4.8M ARR impact from a $220K investment—delivering a remarkable 21.8x ROI.