How AIMS drove $2.1M in qualified pipeline in just 3 months for a midmarket ITSM vendor.
15x
Pipeline ROI
$2.1M
Pipeline Generated
35%
MQL Conversion Rate
Sneak peek
A midmarket ITSM vendor was struggling with low lead volume, inconsistent lead quality, and intense competition in a crowded market.
AIMS built a precision-targeting strategy by identifying 8,500 target enterprises, isolating 24,000 decision-makers, and delivering 5,000 net-new leads across 2,000 companies. By layering audience intelligence and intent signals into the targeting process, the campaign generated a 35% MQL conversion rate and an estimated $2.1M pipeline from a $140K investment.
The result? A remarkable 15x pipeline ROI in just three months.