How AIMS EnabledSignal-Led ABM for a leading global digital infrastructure provider
120%
Lead Volume Increase
3x
Buying Committee Engagement
40%
Conversion Improvement
Sneak peek
A leading global digital infrastructure provider faced a familiar enterprise challenge: long sales cycles, complex buying committees, and limited visibility into real buying intent. Despite targeting high-value enterprise accounts, identifying the right stakeholders and the right moment to engage remained difficult.
AIMS implemented a 12-week signal-led ABM program that combined intent intelligence, buying committee mapping, executive intelligence, and sales enablement. By tracking behavioral signals, identifying buying momentum, and delivering account-specific Executive Briefs, the program gave sales teams unprecedented visibility into target accounts and decision-makers.
The result? 120% growth in high-intent ABM-qualified leads, 3x more engaged buying committees per account, 40% improvement in MQL-to-SQL conversion rates, and 25% faster sales response times, all within 90 days.