How AIMS EnabledSignal-Led ABM for a leading global digital infrastructure provider
Scaling Pipeline by 142 Accounts Through Intent Driven Segmentation
A SaaS vulnerability management and patch automation…
The Dying Art of Email Marketing (That refuses to Die!!)
In today’s B2B marketing landscape, practitioners face an embarrassment of riches when it comes to outreach channels. LinkedIn advertising, account-based marketing platforms, intent data providers, conversational AI chatbots, video prospecting tools, social selling, and podcast sponsorships all compete for budget and attention. Each promises revolutionary results, each claims to have cracked the code on reaching elusive decision-makers. Yet amid this proliferation of shiny new channels, the one stalwart that still remains is Email marketing.
The buyer is not a row in your CRM.
Why treating buying committees as database records is the single biggest reason B2B campaigns underperform.
Achieving a 15x Pipeline ROI with Precision Targeting.
How AIMS drove $2.1M in qualified pipeline in just 3 months for a midmarket ITSM vendor.
Leveraging B2C Marketing Best Practices in B2B Marketing
Here’s a confession that’s going to make some B2B marketers uncomfortable: 50% of buyers are more likely to purchase if they feel an emotional connection with your brand. And that stat isn’t just for B2C anymore. It applies equally to B2B buyers who are also human beings making purchasing decisions.
Mobile Device Management (MDM) Platform
How Precision Targeting and Buying Committee Intelligence Delivered a 15.7x Pipeline ROI
B2B Data Enrichment Strategies : Unlocking the Power of Precision Marketing
Here’s a confession that every B2B marketer will profess to: your campaigns are only as good as the data driving them. You could have the most compelling creative, perfect timing, and a blind-following of best practices, but if your data is inaccurate, incomplete, or outdated, your ROI will flatline.
Most events fill seats. The good ones fill pipeline.
A practical framework for designing executive events that produce qualified meetings, not just attendance reports.
Intent data is a starting line, not a finish line.
Surge scores tell you an account is reading. They do not tell you who, why, or what to say next.