White Paper – Applied intelligence for Marketing & Sales

The Dying Art of Email Marketing (That refuses to Die!!)

August 7, 2026

by AIMSB2B White Paper

In today’s B2B marketing landscape, practitioners face an embarrassment of riches when it comes to outreach channels. LinkedIn advertising, account-based marketing platforms, intent data providers, conversational AI chatbots, video prospecting tools, social selling, and podcast sponsorships all compete for budget and attention. Each promises revolutionary results, each claims to have cracked the code on reaching elusive decision-makers. Yet amid this proliferation of shiny new channels, the one stalwart that still remains is Email marketing.

Leveraging B2C Marketing Best Practices in B2B Marketing

July 17, 2026

by AIMSB2B White Paper

Here’s a confession that’s going to make some B2B marketers uncomfortable: 50% of buyers are more likely to purchase if they feel an emotional connection with your brand. And that stat isn’t just for B2C anymore. It applies equally to B2B buyers who are also human beings making purchasing decisions.

B2B Data Enrichment Strategies : Unlocking the Power of Precision Marketing

June 27, 2026

by AIMSB2B White Paper

Here’s a confession that every B2B marketer will profess to: your campaigns are only as good as the data driving them. You could have the most compelling creative, perfect timing, and a blind-following of best practices, but if your data is inaccurate, incomplete, or outdated, your ROI will flatline.

AI Agents for the Private Alts world

August 30, 2024

by admin with No Comment PRESS RELEASE White Paper

A smart Agentic framework has the potenital to automate multiple processes across the Alts value chain.