Intent data is a starting line, not a finish line

Intent data is a starting line, not a finish line.

Surge scores tell you an account is reading. They do not tell you who, why, or what to say next.

Third-party intent platforms have matured. Most of our customers now have access to surge scores, topic clusters, and account-level activity feeds.

The problem is what happens next. A surge score routed into a generic nurture stream produces the same outcome as a cold list. The seller still arrives unprepared.

Signals Report exists to translate raw intent into a named hypothesis: which committee member is likely driving the research, what business pressure they are under, and what the next best conversation looks like.

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