In today’s B2B marketing landscape, practitioners face an embarrassment of riches when it comes to outreach channels. LinkedIn advertising, account-based marketing platforms, intent data providers, conversational AI chatbots, video prospecting tools, social selling, and podcast sponsorships all compete for budget and attention. Each promises revolutionary results, each claims to have cracked the code on reaching elusive decision-makers. Yet amid this proliferation of shiny new channels, the one stalwart that still remains is Email marketing.
